There are two instances where the “focus on sales” in an Organization should be evaluated. The first when it is necessary to align the general activities towards sales and the second when the sales tasks themselves must be re-aligned. The first task, that is, the focus of the entire Organization towards sales, is a strategic imperative. The second, the reordering of sales tasks, is a tactical necessity. An example helps to clarify the differences: when the Organization adopts the imperative to direct all its interests and resources to sales (which in fact means to focus on its Business), it directs the “photo camera” towards what it wants to portray. And when he tactically lines up sales tasks he adjusts the camera lens to take the picture with precision and clarity.
It is known what to "photograph" and the best possible photograph is taken. This is (and the example is worth it), the strategic understanding of sales. Another way to understand it is by resorting to the mental graph of a forest. The strategic approach in sales is the defined Estonia Phone Number List route to travel it, and the tactical approach the provision of everything that is needed to make the route. It is simple, and therein lies precisely the difficulty. The daily life of organizations is not always focused on sales, neither strategically nor tactically. The "photographic camera" jumps from one painting to another depending on the hypothetical needs of the situation. You leave the route and wander into the forest. The strategic approach to sales is achieved by understanding the meaning of Business, and the tactical approach can be reinforced by resorting to the questions that a young child usually asks.
A child's mind lacks much knowledge, but it has tremendous clarity. His thought processes are not stifled by the "fog" that accompanies "sophisticated" thinking. And the questions he asks, to understand and know, go straight to the heart of the matter. What, why, how much, when, where, to whom, against whom, how? Those are the basic questions of the universal understanding of things. And they are what make the child's mind work. This is what a child would ask if assigned the task of escorting a vendor: Focus on sales What do we want to sell? The seller should calmly process the response. Because there is usually a big difference between what you want to sell and what is being sold. And this happens to a greater extent the larger the Organization. The classic statement that “selling drills is not the same as selling holes” has a lot of value.
Description of your first forum.
1 post • Page 1 of 1