Etsy has been around for quite some time. Launched in 2005, it has helped millions of creators from 230+ countries to get started with eCommerce and grow their online business. Over the years, their pool of active sellers has grown gradually, but in 2020 it nearly doubled. Considering that the Image Manipulation Service marketplace is becoming a lot more competitive lately, Etsy sellers need to find ways to stand out from similar stores and one of the easiest ways to do that is by picking the right name for your store. To help you with this crucial step, we’ve scoured the web for some best practices and business name ideas to inspire you. Etsy Shop Name Ideas: What’s In a Good Etsy Shop Name? Best Practices for Picking Your Store Name Can You Change Your Name Later? Examples of Great Etsy Shop Names Name Ideas for Your Etsy Shop Frequently Asked Questions What’s In a Good Etsy Shop Name? Business names can be a deal-breaker for online stores, in particular, if you’re new to the eCommerce scene. The challenge is that it can’t be too long, yet there’s a lot that you need to communicate. In short, it should be unique and creative,
but something that’s easy to remember, pronounce, spell and descriptive of what you’re selling. Then, there’s the added challenge that it should still be available online. If you already have an online store and you’re expanding to Etsy as an extra way to generate income, you’ll want to find a way to connect it to your existing brand and communicate the same identity. So, ideally, you’ll want to use the same name. However, if you can’t, here are some ways that you can change your existing brand name slightly so that it can be used for your Etsy shop: Change your Etsy Brand Name You can use a synonym. For example, T-shirts can become tops or rings can become jewelry. You can add the word “store”, “shop”, or at the end of your business name. You can add a descriptor such as rings, stationery, or This is a good idea if you opted to use something more abstract as a business name. You can add a verb, like “buy” or “shop”, at the beginning of your Etsy store name. Obviously, Etsy also has their own requirements. You may use 20 characters max and you may not include any spaces or punctuation.
So, to make it easier to pronounce, it’s recommended that you start each word with a capital letter. This just makes it a lot easier for users to see where one word starts and ends. Best Practices for Picking Your Store Name Best Practices for Picking Your Store Name 1. Study the search results Once you have narrowed your Etsy store name down to a few possibilities, take the time to research what pops up if you search for it via Google and Etsy. When searching for it on Google, search for it by typing in the potential name alone and then by using the name followed by Etsy. Then, do the same thing by searching for the potential name on Etsy’s website. Needless to say, if you see that there’s already another business that uses the same name, it’s back to the drawing board. After you’ve checked Google and Etsy, also remember to check social media handles. Ideally, you’ll want to use social media platforms like Facebook and Instagram to market your brand and products and it will make it a whole lot easier if the social handles are also available. That being said, if you come across a name that’s already been taken, don’t think of it as a complete waste of time.
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