Science has shown that each color is associated with an emotion. “shortcut” used by marketers and graphic designers to communicate the complexity of brands. >> Want to know more about colors? Read this article. What color best matches your beer? Labels made by Bence Balaton. Before you start choosing colors for your labels, think about the color of (1) your bottles, and (2) your beer. The bottles are usually made of transparent, brown or green glass. As for practicality, the brown glass filters out ultraviolet and other light rays. This protects and preserves your beer. If your beer contains a lot of hops, do not hesitate, the brown glass is the right solution.
But if this is not your case, i. your beer is photo retouching service not particularly sensitive to light, you can consider green or transparent glass. There's no particular reason to choose one or the other, so it's a personal choice based on aesthetics and cultural preferences. Green glass bottles became popular after World War II, when brown glass was becoming rare in Europe. And since these beers were considered premium products, green glass bottles became the pledgeof a quality beer. Nowadays, green glass bottles are quite rare among craft beer manufacturers, simply because they are associated with the big brands in the sector (Heineken, Stella Artois, Carlsberg, etc.). But it's still a very good choice! Once you've decided on the type of glass you want to use, you can start thinking about colors for your label.
Green bottles are often fitted with black and white labels, to which a touch of red (the complementary color of green) is sometimes added. Brown bottles provide a neutral background, which means any color will go well with your bottle. We often see warm colors on these bottles orange, gold and red. And it's also the color of beer! This will allow you to remind your customers of your products and give a traditional touch to your bottles. It can also help consumers identify the type of beer you sell red label for “red ales”, amber label for ambers, etc. But don't turn away from the other possibilities. A unique and different color palette will allow consumers to recognize you and brand you as a modern business, if that's what you're looking for. are warm ambers and reds. Summer pilsner label by Kirill.
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