The correct implementation of the HTML alternate/hreflang tag can phone database determine the success of your international project, since it is in charge of communicating to the search engine robots the relationship between the different versions of your website and telling them that it is not about duplicate content. Using it correctly allows Google to direct users to the most appropriate version based on language and country. The HTML alternate/hreflang tag is made up of three variables: rel=”alternate” : Informs search engines that another version of the page exists. href="(URL)" : location of the specified page.
Here is an example of a correct implementation of the hreflang tag for the iberdrola website: this website has 3 language versions for a single country. Version in Spanish for Spain, Basque for Spain and English for Spain (it always has to be accompanied by the canonical. Both when doing traditional SEO and international SEO, a good link building strategy can differentiate your content from that of your competitors. If your project is new and your domain lacks authority and popularity in a certain country, you should design a geolocalized link building strategy. In addition to writing relevant content for your target audience, taking into account the context of each territory, it is a priority to get quality links from websites originating in the country where you want to position yourself.