It includes the stages of a comprehensive audit of an existing resource, analysis of competitors, external and internal optimization (the most voluminous block), work on usability and behavioral factors, post-optimization analytics and reporting. SEO today is still the same set of basic services with the addition of the effect of Spain WhatsApp Number List trends and the agency's proprietary approach. Adaptation to trends involves their systematic tracking, identifying those that can have the most significant effect on the operation of the resource, informing the client about innovations and their prompt implementation into the SEO strategy.
Link building features, behavioral factors, rich replies, and visual search are the hottest trends in SEO promotion, but by no means the last ones this year. The approach to the client is also undergoing changes: in the past, most Internet agencies, in pursuit of the number of projects, used a template approach they stamped “problem solutions” regardless of the specifics of the business). This approach has lost its power, and the client has become more educated and demanding of the final result. Now is the era of “boutique” SEO development, based on targeted work with each SEO project. It involves a deep dive into the specifics of the business, the study of all its niche features and the formation of an individual SEO strategy, which turns out to be more effective in the long run.