Organic cannibalization or need more gold

[shakibkhn2220]

Just a few years ago, “apocalyptic” predictions that organic search results might not appear on the first screen of the SERP page seemed weakly real. Still, there was still hope for the prudence of search engine employees, that they have a clear understanding that the user does not come to the search engine for advertising offers or internal services of search holdings. That the user first of all wants to see a variety of natural answers to his question, honestly ranked by a smart search engine algorithm. However, Yandex, without any hesitation, squeezed organics out of the first search results screen for many commercial queries, which has recently been quite actively discussed in professional communities of SEO specialists. A serious blow to organics on the first search screen, of course, was the introduction by Yandex in June 2017 of the fourth position of special placement.

The LiveInternet statistics service indicates the popularity of screen resolutions for desktops as follows: So, on the most popular screen resolution for desktops 1366x788, four positions of special placement already occupy almost the entire first screen of search results, leaving organic at best one position, and even that, often partially (Google Chrome Senegal WhatsApp Number List browser, scale 100%): However, Yandex is not limited to special placement in capturing useful areas of the first search results screen. For certain classes of requests, the so-called " search sorcerers " of Yandex internal services enter the battle, and, simply speaking, widgets of its internal services.




And here even the second most popular desktop screen resolution of 1980x1020, or, simply speaking, Full HD, is no longer enough to leave organic results a chance to compete with the growing appetites of Yandex's "effective managers". And if the Yandex.Realty conduit following after four special placement positions still leaves some space on the Full HD screen for the first organic position, which literally half of the snippet manages to squeeze into: Then the Yandex.Air tickets sorcerer completely replaces organics from the first Full HD issuance screen: Moreover, Yandex is experimenting with removing Yandex.Market and Yandex.Maps sorcerers over the special placement. Screenshots with such an experimental output are taken from professional discussions in social networks.