How to choose an optimizer and accept his work

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shakibkhn2220
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Joined: Mon Jan 30, 2023 9:34 am

How to choose an optimizer and accept his work

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The goal of website optimization is to increase the number of conversions from search. To achieve this goal, SEO solves specific tasks that are also clearly defined, and the result of their solution can be measured quite accurately. Tasks in search engine optimization Let's take a look at who can perform these search engine optimization tasks. Identification of user needs - marketer Site structure adjustment - marketer Conducting a technical audit and fixing bugs - web developer Improving the presentation of the site in the search - marketer Correction of marketing tools on the site - marketer A natural question arises , what then does the optimizer do? Why is he not among the specialists who solve search engine optimization problems? Answer: These tasks can be performed by the optimizer.

These tasks can be performed by a web developer and marketer. Search engine optimization consists of a technical and marketing component, so it doesn’t matter what the name of the specialist who solves tasks related to SEO is called, whether it is one person or several. It is important for a business owner to understand exactly what tasks on his Romania WhatsApp Number List site are solved as part of search engine optimization and why these changes need to be implemented. When is it better to optimize the site - before or after launch? Some SEO work needs to be done before, some after, and something must always be done.

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You need to constantly monitor the state of the site - you can’t set it up once and forget about it, as it will be a shame to lose traffic due to some kind of technical error that has rolled out. It is also necessary to keep track of changes in demand and user behavior on the site in order to improve it, making it user-friendly. How to choose an optimizer: inhouse, freelance, agency? It does not matter where your employee is physically located and what his position is called. It is important what and how he does for your business. The business owner needs to remember that optimization consists of a clear set of actions (technical optimization and marketing). You need to be prepared for the fact that changes will be made on the site (SEO is not done somewhere away from the site) and it will be necessary to allocate resources and time for this.
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