Faceted Navigation and SEO A Deeper Look

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shakibkhn2220
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Joined: Mon Jan 30, 2023 9:34 am

Faceted Navigation and SEO A Deeper Look

Post by shakibkhn2220 »

SEO Tools Developer, Portent. If you've ever shopped online, you've seen faceted navigation. This is a list of clickable items, usually located on the left panel, with which you can filter the results by brand, price, color, etc. Faceted navigation allows you to combine and match filtering criteria in any combination as desired by the user. This approach to navigation is popular among large online retailers as it gives potential buyers the ability to pinpoint what they are interested in. However, using this approach can create huge SEO problems as it generates billions of useless pages. As a result, the crawl budget is wasted and the chances are reduced that all real content will be indexed.

At the same time, search engines receive a message that the site contains mostly low-quality "garbage" pages. Many of the articles on faceted navigation focus on how to fix the SEO problems it causes. These are reactive strategies: how to prevent the billions of pages generated by faceted navigation from being crawled and indexed. This article does not apply to such materials. It will discuss solutions that lead to massive duplication of content and how to avoid such a situation from the Poland WhatsApp Number List very beginning. Our goal is to give you a deeper understanding of each decision that affects crawls and the number of pages generated. You can apply the knowledge gained both to prevent problems and to eliminate them (if they have already arisen). Match types and grouping Faceted navigation is usually divided into groups with a list of clickable options in each group.

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For example, one group may contain brand names, another group may contain sizes, another group may contain colors, and so on. The options in each group can be combined in any of the following ways: Match by type " AND" ("and") . When this match type is selected, the store only shows the product that matches all the selected criteria. AND-matching is most often used when it is assumed that the buyer is looking for a specific combination of characteristics and is only interested in those products that meet all the specified criteria. For example, wireless and noise-canceling headphones. Match by type " OR" ("or"). In this case, the store displays products that match any of the specified criteria. This match type can be used for lists of brand names, colors, price ranges, and many other things. This assumes that the user is interested in several different things and wants to see a combo box that includes all of them.
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