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We will assume that you already have an account. If not, check out this series of articles dedicated to Google Tag Manager. The important things First you will need to have your Universal Code of your Google Analytics account at hand (it starts with UA - if you use Universal Analytics and you can always find it in the administration panel , in the property settings item of your UA property.

Screenshot showing Google Universal Analytics property settings If, however, as you should do, you use Google Analytics 4, move on to this guide for configuring GA4 on Wordpress. The other C Level Contact List thing you need to remember is that you want the Google Analytics tag to respond with the “fired” status on “all pages” in the a di Google Tag Manager Add Google Analytics 3 or Google Analytics 4 with Google Tag Manager.



First of all, let's create the variable linked to your Google Analytics next door. This will be useful for reusing your google analytics variable for other tags in the future. Click on “ Variables ” in the left menu. Scroll down to select the “ Create new variable ” option Name your variable (we recommend using your UA code as the variable name) Select Constant.