EU countries must have the same rules

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Do the same rules apply to other EU countries? Yes, both rules come from EU directives so all. Article originally published in Ask About Law and Order About Marketing Strictly adhere to marketing rules Use of influencers Do you use bloggers and other influencers in your marketing Consumer Ombudsman’s new memo Stay sharp about the rules to avoid breaking marketing laws. News Danish Business E-Commerce Consumer Ombudsman held a briefing on hidden advertising on social media ahead of the summer holidays.

Participants' questions mainly related to the use of influencers such as bloggers and how to claim posts so as not to violate marketing laws' prohibitions on hidden advertising. Consumer Email Marketing List Ombudsman has gathered information from the sessions into an educational and readable note on influencer advertising posts, complete with examples and images. Consumer Ombudsman also published an article about giving influencers good advice on covert advertising. If you have questions please ask As a member you are always welcome to contact us for an evaluation of your marketing.



Influencer must pay fine of Danish kroner for hiding ads A Danish influencer must pay a fine of Danish kroner for breaching a marketing law ban on hidden ads after the consumer ombudsman assessed that he did not adequately mark commercial posts on his blog and fine. The consumer ombudsman has reported several influencers over the past few years for hiding ads on blogs and social media. These comments were made because the influencers did not make it clear that there was a commercial interest behind their posts. A separate investigation by the consumer ombudsman has resulted in an influencer being fined ten thousand Danish kroner for not clearly labeling his ad as advertising, a breach of marketing law prohibiting hidden advertising.