The secret to improving CTOR

[Shakilahamed]

Beyond just being a name in the inbox, the personalized sender adds a human touch to communication, establishing a closer bond with recipients. This approach goes beyond mere brand identification, allowing emails to be perceived as personal interactions. When implemented strategically, it becomes a powerful tool to boost user trust and encourage greater openness of messages. INDEX OF CONTENTS Personalized sender in email marketing discover its importance What is the personalized sender in email marketing Phase 1 (By the client) Phase 2 (By MDirector) What is the custom sender for? Advantages of using the custom sender Personalized sender in email marketing: discover its importance Custom Sender Advantages Email personalization strengthens the connection with the audience. With a personalized sender, a closer experience is created, increasing the probability of engagement and significantly improving the CTOR (Click to Open Rate). What is the personalized sender in email marketing This concept involves using a specific name instead of a generic email . Instead of simply

displaying “[email protected]” or “[email protected],” we choose to use a name or brand that is more recognizable and friendly to the recipient. Its configuration in MDirector does not have any complexity. To have a custom sender, follow these simple steps: The customization phase is divided into two stages. The first has to be carried out by the Telemarketing Database administrators of the client's DNS server, that is, on your part. The second stage is carried out by the MDirector administrators. This second phase can only be carried out when the client has completed the configuration of the first phase. Phase 1 (By the client) Configure MDirector Custom Sender The configuration process on the client server consists of registering several records on the DNS server. The way in which this record will be added will vary depending on the DNS server. 1.- SPF configuration . For example, blog.mydomain.com 2.- DKIM configuration . For example, _domainkey.news.mydomain.com 3.- Continue with the DKIM configuration. For example, md2._domainkey.news.mydomain.com Custom sender configuration in email marketing 4.- DMARC configuration . Domain Message Authentication Reporting and Conformance completes and authenticates both SPF and DKIM. Check that the two previous authentications are correct. And this is a TXT log entry. 5.- Configuration of the CNAME record . This step must be taken


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if you want to mask the links of each shipment with the subdomain. For example, track.mydomain.com. The CNAME record would be = track.mdrctr.com. Phase 2 (By MDirector) Once you have set the authentication protocols to your preferences, you need to contact MDirector by creating a ticket and sending it to [email protected]. Technicians will verify the correct configuration of all registers. This functionality can be requested by users of any MDirector Plan. To ensure effective assistance, the following information must be included on the ticket: Name/account number in MDirector. Name/Number of the subaccount to which you want to add the custom sender. The full email address you want to use from now on, including the domain/subdomain that was recently configured. Below, you can see what the configuration process is like and how you can carry it out. What is the custom sender for? This concept plays a fundamental role in email marketing, as it helps improve the recipient's perception of the email . When a message comes from a recognizable sender, whether it's a specific person's name or a well-known brand, a stronger, more trustworthy link is immediately established. This personalized approach conveys security to the recipient, increasing the likelihood that they will open and engage with the email content. Personalized senders go beyond simply displaying a name— they help build a digital relationship that fosters customer loyalty . In terms of key metrics, this element has a positive impact on email open rates. Recipients are more likely to open a message when they recognize the sender as someone or something relevant to them.