15 digital marketing trends in 2022

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jubair
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Joined: Thu Jul 28, 2022 7:07 am

15 digital marketing trends in 2022

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The last year has been a period of great changes in digital marketing , which will undoubtedly influence trends when applying digital marketing strategies in 2022. Changes in the algorithm and in the Google SERP, the metaverse or the perspective of a world without cookies have been the main headaches for marketers. Therefore, if you want to know what the next steps are to take in your digital marketing strategy, don't miss this post on digital marketing trends in 2022 . It may interest you: Master in Digital Marketing INDEX OF CONTENTS Digital Marketing Trends for 2022 Next year will be a particularly important year in terms of digital strategy, and even more so given the situation we are experiencing. There is a saturation of products without differentiation , being able to find the same thing in hundreds of stores, whether they are small, medium, let's talk about Amazon or Aliexpress. This situation means that, in order to differentiate ourselves, we have to put much more effort into developing a good brand experience strategy .

Jesús Nieto, professor cell numbers list of the Master in Digital Marketing , considers that «the pandemic has driven the evolution of digital marketing, forcing many companies to take it more seriously and invest more in digital visibility. This has caused an increase in competition and a more expensive purchase of digital media. 1# Irritation of the metaverse, nfts, virtual reality and augmented reality We haven't heard of Second Life in a long time . I'm sure you've even wondered what would have become of that project that caused so much talk in the mid-2000s. Well, it only took Facebook to announce its name change to Meta and declare its intentions to make a strategic commitment to this format for us marketers to pay attention to this matter. The metaverse is a digital reality that we will access through special devices, such as virtual or augmented reality glasses, in which we can interact with other users. Each of these users will have an avatar (their character in the virtual world) and will interact through objects in immersive worlds.

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We are talking about a second digital reality in which we can interact with our friends, work with our colleagues, enjoy our partners and even have a job in the digital space . And just as the metaverse is a parallel digital universe where we can find everything, you also have to anticipate and think about how you can use it to make your brand known and sell your products. Everything remains to be done, but there are already brands doing things. We all know that Facebook is a company that lives by selling ads. The changes experienced in legislation to guarantee and protect the privacy of users, together with the measures taken by Apple and Google in their Chrome browser to increase the privacy of their users, have brought us crazy in recent months. Some advertising platforms such as Facebook have been seriously affected and we have seen how the sizes of the audiences of remarketing and audiences decreased , conversions decreased and their automated sales and conversion-oriented bidding algorithms were compromised. In this sense, in 2022 we will bet on first-hand data. The so-called first party dates . In addition, we will have to invest in the management and unification of the data that we collect from each user and begin to establish the future of a world without cookies . On the other hand, we will also see how Google and Facebook, which are already working on it, offer us alternatives.
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