Google Search Campaigns - Step by Step Guide

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MdTonmoy
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Joined: Thu Feb 09, 2023 10:55 am

Google Search Campaigns - Step by Step Guide

Post by MdTonmoy »

Search ads are text ads on Google search results and allow us to reach users at the moment they search for terms related to the products or services we offer. This is the most popular type of Google Ads campaign and also the most complicated to set up. Unlike other forms of advertising, Search campaigns show relevant advertisements to users exactly at the moment when they are looking for a solution to their problem on Google. This is why they are often significantly more effective than other forms of advertising such as social media ads. In order to set up a Search campaign, it is necessary to have a list of keywords that we want to target.

Before diving into this text, I recommend reading the Google Ads keyword research guide if you're not already familiar with the process. Google Ads terminology can sound complicated if you are new to the terms. For this reason, I have also prepared a Google Ads glossary , which would be good if you had it open in the new tab so that it would be easier to Pakistan Phone Number List follow the guide. In this guide you will learn: How to open a Google Ads account What is the best way to set up a Search campaign How to optimize campaigns in the long term for the best possible results Opening a Google Ads account I've covered opening an account in some of the earlier guides, but we'll go through the process one more time. If you already have an account, feel free to skip to the next section on setting up a campaign.

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Log in to your Gmail address and through this link you can open a Google Ads account by clicking the "Start Now" button. Opening-Google-Ads-Account-First-Step Google will automatically introduce you to the first step of creating a Smart campaign . I generally do not recommend using this type of campaign because the control and optimization options are minimal and there is a high chance that you will spend a lot of your budget on irrelevant clicks. Therefore, we will click on the “Switch to Expert mode” option at the bottom of the page to skip that process. Create-Google-Ads-Account-Second-Step After that, you will either find yourself in the main Google Ads interface or you will be offered to create another type of campaign by first choosing an advertising target (Google is constantly testing several processes to attract people to create a campaign as soon as possible). However, we only want to create an account, not create a campaign (at least not yet), so we will click on the option "Create an account without a campaign.
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