This is the right length of video advertising on Youtube

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Rakibbd
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Joined: Mon Feb 20, 2023 8:33 am

This is the right length of video advertising on Youtube

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How long does a video need to be for YouTube advertising to capture the user's attention and be effective? This is a question that all those preparing to create an advertising campaign on YouTube ask themselves, the giant video sharing platform that allows users to upload and share video clips, professional or amateur, and evaluate the videos of the artists with comments and reviews. other users.After the acquisition by Google in 2006, YouTube has undergone various innovations and transformations, but has always maintained its basic idea, that of equal sharing among web users, an idea that has led the platform to become one of the sites most visited in the world.Since 2011, YouTube has found its main monetization model in video advertising , allowing brands and advertisers to promote their products and services on the platform, in various ways.

Advertising on YouTube immediately met with considerable success, also thanks to the profiled targeting of users, which is based both on the information collected by Google and on the Job Function Email List searches carried out by the user on the platform itself.So let's see how advertising on YouTube works and how to optimize the length of the videos to get the best results from the campaigns.Advertising on YouTube: the advantagesAdvertising on YouTube offers several advantages to brands and professionals:A highly profiled target , thanks to the numerous information on which the video sharing platform can count. This information can be used to convey advertising only to those users who may actually be interested in your products or services. In particular, the information held by the platform includes:The "history" of the user on Google, i.e. his searches, tastes, interests and demographic information Searches carried out on YouTube, useful for outlining the user's wishes and needs.

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The category, topic and type of video the user has viewed on YouTube.The semi-native format of advertising , which is made up of videos , as well as the contents that have made the platform successful. While ad videos interrupt users' natural enjoyment of content, they do so in the same format that users expect and are more likely to see.The costs : in fact, you can dedicate a rather limited budget to advertising on YouTube, with the guarantee of paying only for the ads that are actually displayed, for at least 30 seconds.Advertising formats on YouTubeThere are essentially two advertising formats on YouTube , obviously both video.The first is an ad that can be ignored by the user , which can appear at the beginning of the viewing of content on YouTube (pre-roll) or in between, in the case of particularly long videos (mid-roll). With this type of content you pay for viewing only when the user does not skip the advertising video and watches it for at least 30 seconds.
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