These discoveries may include: Visitors from different browsers convert to actions on web pages at different rates through the first call. Customers who engage with social media convert better on offers including Germany Phone Number Data visual content, while mobile visitors convert better on text offers. Customers based in other cities value free shipping more than discounts. If you don't know what a call to action or CTA is, read here. study time 4 minutes Update on February 6, 1402 + Types of calls to action A call to action is a key element on a web page that acts as a signpost and lets the user know what to do next. Show table of contents What is a call to action or CTA? A call to action ( CTA ) is a request on a website that tells the user to take some specified action. A call to action is usually written as a command or action phrase such as "Sign up" or "Buy now" and is generally in the form of a button or link.
In digital marketing this can be in the form of text on a button (a CTA button) or a web link, and in email campaigns, CTAs are often links to a web page that invites the user to take an action. Why is a CTA important? A call to action is a key element in website design that acts as a signpost and lets the user know what to do next. Without a clear CTA, the user may not know the next steps to purchase a product or sign up for a newsletter, and may leave your website without taking a guided action. A call to action makes it clear to potential customers what action to take next and is effective in removing friction in moving the user down the sales funnel. There can be multiple calls to action on a page if there are multiple desired actions for the user.