Much More DigitalNovember 11, 2019 8 reasons to invest in digital marketing in an e-commerce

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Tazma
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Joined: Wed Feb 08, 2023 4:11 am

Much More DigitalNovember 11, 2019 8 reasons to invest in digital marketing in an e-commerce

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Nowadays we are aware of the importance of the digital sector. We know from studies such as the one by ONTSI “Socio-demographic profile of Internet users. INE 2017 data analysis”, that more and more people browse the internet and make use of digital tools. That is why online commerce needs, for this very reason, Digital Marketing actions. Since they allow you to focus very well on the specific customer with a moderate investment (compared to traditional marketing). Furthermore, the techniques not only provide value for merchants, but also for consumers themselves. Therefore, we will give 8 reasons.

Why to invest in digital marketing, and why this is the best option. The cost per scope Traditional marketing is almost impossible to apply to a SME company, so digital marketing allows you to adapt to a tighter budget in your business model, in addition, it allows you to focus your efforts Country Email List more with many types of marketing actions. Increases conversion Being on the internet, or having an online store, does not guarantee that you will sell, it is a mistake to think that having visitors indicates that people want your product, it may be that the need exists, but it should be noted that your product is the best, and act, when it is appropriate to give a response. This can only be done through digital marketing and segmentation. Outline a digital marketing strategy that involves actions on social networks, positioning services, such as.

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SEO, SEM, or both, email marketing… In order to promote your store to the right audience. Perhaps this is one of the most important parts of e-commerce, the right way to maximize your sales and, for that, digital marketing cannot be missing. Know the return on investment Thanks to the data, we can accurately know the money invested in digital marketing and its return. This allows you to have a much more specific budget for actions that work correctly, for example: within the SEM service you can run various types of campaigns, search and display network ads, shopping, remarketing... and these don't work equally well in every business. Digital marketing allows you to run a/b testing experiments and check the effectiveness of each of these actions. With the conversion tool, you can prioritize one or another type of ads, and you must also know the acquisition metrics to keep improving continuously. A better target means more money Digital tools allow you to zero in on your potential audience by analyzing and measuring behavioral data. In traditional marketing, segmentation has limits established in each of the actions that are presented, in digital marketing, you can only and exclusively address the people who matter.
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