What Are the Keyword Matching Options of Google Search Text Ads?

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mehedieco1
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What Are the Keyword Matching Options of Google Search Text Ads?

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When creating a Google search ad campaign, you can choose broad match, modified broad match, phrase match, or exact match for your keyword match type. Each match type in Google Ads has advantages and disadvantages, here you should choose whichever is advantageous for your account. Broad Match Broad match is the default match type and is the option that reaches the widest audience. When using broad match, your ad is eligible to appear when a user's search query includes any word in your keyword phrase in any order. For example, if you use broad match for “luxury car”, your ad may appear if a user types “luxury cars,” “fast cars,” or “luxury apartments.” Google may also match your ad to queries that use synonyms. For example, your ad may appear when it searches for "expensive tools" that don't contain any terms in your keyword. Because broad match ads are set to reach the widest possible audience, searchers may see and click on your ad when they're querying irrelevant topics, and these costs can add up surprisingly quickly.

It is important to be very careful as broad match is the default match type. Broad match keywords are a great way to attract lots of clicks, but advertisers need to keep a close eye on search Industry email list terms to ensure they don't pay for irrelevant traffic that doesn't convert. If the search query doesn't quite match your advertising objective, you can create negative keywords to avoid showing them on searches that aren't relevant. Broad Match Editor Modified broad match can be seen as a kind of middle ground between broad match and the following more restrictive match types. It similarly allows you to reach a large audience, but by using the “+” character to “lock” individual words in the keyword phrase, it gives you better control over who sees your ad. In fact, when you add the plus sign in front of a term in your keyword, you are telling Google that the search query must include that term. For example, let's say you enable modified broad match for the keyword "desktop". If you add the "+" character to the word "desktop," Google can match your ads to queries containing only the word desktop.

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If you add it to the word "computer", search queries must include that word before your ad goes up for auction. Sequence Matching Phrase match offers some of the versatility of broad match, but like modified broad match, it offers a higher level of control. Your ad will appear only when someone queries your keyword phrase using the exact order you entered your keywords, but there may be other words before or after that phrase. For example, if your keyword phrase is “pet supplies,” your ad might appear when a user searches for “pet supplies,” “sales pet supplies,” or “wholesale pet supplies,” but not for searches like “pet food.” There is some flexibility as queries like “pet bird materials” or “image materials” can include text before or after your keywords. Exact Match Exact match is the most specific and restrictive of keyword match types. In the past, with this type of match, users would only see your ad if they typed your exact keyword phrase.
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