How to sell more with Content Marketing

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Jannatul
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Joined: Mon Feb 20, 2023 8:32 am

How to sell more with Content Marketing

Post by Jannatul »

The consumer shopping journey has never been more influenced by content than it is today. If before the information was restricted to the seller who owned all of it, now it is accessible to anyone, especially on the internet. It is already becoming common for the customer to understand as much as the seller about the product or service he wants to buy. Is your company prepared for this new dynamic, where sales have become more consultative? Are you or your team able to add more value to the information that the prospect already masters.

Move to adapt to the new consumer profile and use content marketing to demonstrate all your authority and relevance! What is content marketing? Content marketing is a strategy that aims to relate to customers and potential customers according to their stage in the shopping journey. The journey Email Data can be divided into 3 basic stages: learning, discovery, consideration, purchase decision. Content Marketing Funnel Content Marketing Funnel In addition to these 3 steps, there is also the after-sales service, which must be used according to each company's strategy. Discovery learning At this stage, the content should help the person to learn more about the product.

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Or service, clarify and demystify what is important, solve general doubts, etc. Usually at this stage the person still knows little about what they want. Consideration This is a stage where the person has already identified that they actually have a need and that there are products or services that can meet their needs. Now she is looking for solutions and will start to consider supplier options, so it is important that the consideration contents reinforce the main benefits and characteristics of the product or service, make comparisons that highlight its advantages and already direct the person to close , with stronger arguments and call to actions.
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