Internet Marketing: Putting It To Work In A Traditional Brick And Mortar Business

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Content marketing is one the eminent developments at the moment. But, what is content marketing and if you own a small business, how can you benefit from it?While content marketing has been a marketing buzzword just for a few years, it really contains approximately twenty different ways to market products and services that are known to almost all knowledgeable Internet marketers.According to the latest Business-to-Business Small Business Content Marketing information packages, put together by the Content Marketing Institute, the utmost provider of content marketing related figures, the most used content marketing mechanism, is the use of social media such as LinkedIn, Google+Even though social media itself includes multiple services, small business owners seem to like LinkedIn, Facebook and Twitter. The second most common content marketing tool is placing news clips on the company's website.


Other methods, typically used by more than fifty percent of small businesses, include eNewsletters (or email newsletters), blogs, case studies, videos, stories on other websites, white papers and webcasts.Do these tools work? Absolutely! Only 2% of all small businesses intend to reduce their budget for content marketing, whereas as much as 57% of companies plan on increasing their content marketing investment.Articles could be the most controversial marketing toolMost small businesses believe in the power of articles - whether they are posted on the company's own website or third party websites. However, in spite of their popularity, most small companies are not clear of the sales value of those news stories.I believe this is because articles are a misunderstood marketing tool. Small businesses that work with a online marketing firm to place sponsored articles to other websites, typically tend to make the mistake of being way too self-promotional.



Maybe this is because most small business entrepreneurs can sometimes be proud of their achievements or maybe third party marketing companies believe that they will have to use a promotional tone. The end result is an article that may be read because of an appealing headline, but that does not deliver potential clients to the company's website, may not generate highly qualified leads, and therefore, will not fuel sales.If you do not agree with this assumption, just visit press release distribution companies' websites such mobile number list as PR Log and their newsroom. I am certain that you might consider three quarters of press releases surprisingly self-promotional, awash with material that journalists would regard as terrible.The other generally used marketing method is to place articles on the company's own website. This can be highly valuable if your business already has an existing following… people who visit your website for news.But, if your intention