Marketing or Advertising: Which Is What and Why?

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you entered in Google or Bing. Pay Per Click PPC Advertising is known as "sponsored ads" along with your Google results page and "ads" with the Bing results page. Advertisers place bids for specific search phrases and when a searcher clicks on an advert, the advertiser is charged dependent on the amount the advertiser bid for that search phrase.5. Contextual / Content advertisingAdvertisers place adverts on other sites that carry information relevant to their products and the ads are displayed to people who are searching for information from those web-sites.


The search portal analyzes the content of the web page to find out its meaning and matches related key phrase targeted Content Ads to display on a page.Google AdSense was the first important contextual advertising network.The Yahoo! Bing network comprises 30% in the search advertising market.6. Search engine optimization (SEO)Search engine optimization is the process of increasing the visibility of your web site in search engine's organic search results by considering how individual search engines function, what individuals search for as well as the keywords and phrases customers search.Your internet site development and popularity building efforts must be engineered for search engines together with optimized code, content flow design, SEO copywriting and link building.7.


Social media marketing (SMM)Social media marketing is the process of gaining targeted visitors through social media internet sites which include blogs, social networking web sites, social bookmarking sites, and forums. Social media marketing promotes your site by sending direct visitors, producing links for your website and creating awareness.· Social networking sites include Facebook, LinkedIn, and Twitter where you could possibly place a link to your web site on your own profile. The largest gain comes when other people mention, link to or bookmark your site.· Social bookmarking is a network in which users share with each other 工作职能邮件数据库 details about internet sites, articles, or news items that they like. These Social bookmarking sites include Digg, Delicious, StumbleUpon, and Google Bookmarks.8. Email marketingEmail marketing is delivery of a commercial message to a group of people working with electronic mail. Creating a month-to-month E-Mail publication is one of the important web site promotion strategies. It may very well be a newsletter, list of suggestions, industry updates, or new product information.