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Digital marketing tools are very important for digital marketers. Without the tools, we cannot conduct our digital marketing campaigns and analyze its effectiveness. These tools have literally shaped the digital marketing industry as we know it now.I have been working on a course called Mastering Digital Marketing Tools and it will be launching in a few months. But while I was creating the course, I also did a lot of research on it, and in doing so, I identified the best digital marketing tools in each digital marketing category.Here is the list. This is a long post, but it will give you a clear idea of ​​the best tools for the year 2020. I will update this post from time to time as I find new tools. So stay tuned for updates.You can also download this list as an ebook from the link below.Social media marketing toolsSocial media is an essential component of digital marketing. Let's take a look at the main social media marketing tools and how exactly they work.1. Hoot



SuiteHootsuite is one of the easiest to use social media marketing tools that allows the user to schedule posts and keep track of social media accounts in one place. It is trusted by over 16 million users in over 175 countries around the world. You get content curation options like markup, search, and usage statistics. It lets you filter social conversations by keywords, hashtags, and location. You can curate content based on usage statistics and campaign analytics. Hootsuite gives you a 30-day free trial so you can decide whether to make the purchase.2. BufferIf you are looking for a tool that allows you to plan, collaborate, and publish compelling content that would lead to faster business growth, zero in on your search on Buffer. This tool allows you to take your social media marketing to the next level. You can create unique and engaging social media posts suitable for different channels. It gives you an overview of all scheduled content. It offers a simple scaffold to post your content on Instagram. Facebook, Pinterest, Twitter and LinkedIn. Along with posting updates, the tool also lets you respond to social conversations, address your customers' concerns, and provide them with a smooth customer experience.3. SproutSocialOver 20,000 brands and organizations of varying sizes trust Sprout Social for their social media marketing needs. This helped them understand their target audience and build a better strategy with cross-media social posting. Sprout Social makes it easy to handle the otherwise tedious task of social media marketing.



It is a scalable platform offering the features of social listening, social posting, social analytics, and automation, to name a few. You can give a personalized experience to your prospects and customers. The unified inbox improves your brand responsiveness and optimizes social monitoring. It allows you to maintain a schedule for content to be published.4. Social bakersSocialbakers can be your one stop solution for all social media marketing needs. With advanced posting options, you can remarkably improve your social media strategy. Over 10,000 marketers from top brands like Samsung, Airbus and Vodafone use this robust platform. Socialbakers allows you to identify your marketing personas and the type of content they are looking for. All your social media activities can be efficiently managed on one platform from multiple accounts. You can evaluate the performance of your organic and paid email campaigns using this tool. It allows you to keep an eye on all the trends of your audience, your business email list competitors and the market,5.TagboardTagboard is a unique platform through which you can curate social content and create real-time stories from a single dashboard. Brands that want to take their virtual event to another level can surely reap the benefits of this tool. It offers a suite of handy tools that can help you craft engaging stories. You can drive multi-channel engagement across broadcast, live, web and mobile screens and sites. With Tagboard, it is possible to discover social media content from authentic sources in real time. It allows you to display rich media like images and videos in addition to social content