The Art of the Business Web Marketing Email List

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Create a personal brand by adding your storyAll superheroes have one thing in common. They have a story that tells their audience how they became superheroes in the first place.There are three very powerful ways to tell your story:The Reluctant Hero: In this story, the hero is an ordinary person. But something changes in their lives that makes them a hero. At first, they are not sure they can do it.

It's only when they find a reason - a strong "why" - that they fully pursue their superhero story.An exceptional person who overcame serious obstacles. People are not interested in ordinary people. They like to watch people who are excellent at something and succeed, despite the obstacles and challenges in their path. When you build your personal brand on such a story, people will want to follow you, because they wonder: What's going to happen next? People also like underdog stories.U.S. against them. This is another powerful story because people tend to naturally think in belief systems. It's very powerful if you and your tribe have the same enemy. Use this trick only for good.Now all you have to do is look back and see which of the three best fits your story.


Are you a reluctant hero who only found your true calling after something big happened? Or have you always been on your way and overcome big obstacles to get where you are? Or maybe you want to create your personal brand on an us versus them setting?Decide which one you are and start telling your story. Storytelling has infinite power when it comes to marketing. Have you heard of the saying “facts tell and stories sell”?10-Initiated-Methods-To-Build-A-Personal-Brand-Based-On-Your-Chart-Superpower-035. What do you stand for?When you decesion maker email list create a personal brand based on your super power, you also want to communicate what you stand for.If you look at popular superheroes, they all represent something. People don't care much about what you do. They care why you do it.