The Age of Mass Choice "Making Your Marketing Strategy Compatible"

[buyemaillist2022]

In the beginning it was craft era, followed by mass production which involved production of goods and services in standardized manner on large scales, this concept was mastered by Henry Ford (Model T) and others in 1910 and 1920's and it peaked after World wars to meet the demands (mass consumption) and it was this mass production that eventually led to the demise of Ford (by General Motors' who offered new designs on annual basis with lots of variations). That General Motors' move was definitely a step towards era of mass customization where the output was based on market needs and desires like the collaborative customization we find that commonly in online apparel dealer websites where they offer much more flexibility and customization in terms of design, fabric, color etc.


likewise adaptive customization by Dell and many others the concept is still widely practiced but now the whole market is moving into another phase that is the 'mass choice". My point about choice is not from perspective of buyer/customer only but it is also from the perspective of seller or manufacturer.The mass choice is all about the options in terms of products, over all strategies especially marketing strategies available to a manufacturer and level of options and choices available to the middle man that not only include the traditional middle man but also all the interest groups, market regulators that include governments, different unions that can influence your marketing strategy plus all these factors have given the buyer the option of mass choice like the government regulations may allow certain other manufacturers to get into a particular sector, especially this has increased with the advent of global village phenomena.


I have collected few points that has contributed to the mass choice of buyers/customers (by the buyers I mean business buyers and government buyers) so let's get to it. Technology: Advancements in technology has propelled the phenomena of globalization where the World whatsapp phone number list Wide Web has been the core source of mass distribution of information around the globe making the global market aware of all the available products with few clicks. Information is key in making decision about anything be it political move, resolving a conflict, disapproving or accepting different ideologies or buying/selling any product. Now if your market is just few clicks away from getting information and that too is highly rich this would definitely affect the position or mindset of any customer about your product.