Marketing Strategy - What Is It and Where Can I Get One?

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Many companies face a dilemma today as they consider how to effectively promote and manage their products in the future. In order to create an effective marketing strategy, your company must conduct some basic market research to obtain a clear understanding of the future direction of your product or service platform. Market research does not have to be complicated, in fact, simpler is much better. No one understands their market and product attributes better than you, your research study needs to generate meaningful and relative information pertaining to both your short term objective and long term growth platform.Market research consists of compiling data collection relative to the following list.


Conduct an investigation into your competition. Examine their product attributes, service platforms, promotion strategy, color selection and quality attributes, and customer engagement.Determine if there are any deficiencies in your product design, packaging, distribution, advertising, product attributes, color selection etc, and propose corrections to these deficiencies to improve the overall market acceptance.Identify if there are any unmet customer opportunities or customer groups your company has overlooked either intentionally or inadvertently and determine if this market segment warrants entry.Evaluate if your advertising and promotion program is effective and is targeting your desired demographic or psychographic.Evaluate the best method to conduct a market research study (either systematic or intuitive) consisting of one or more of the following activities of information resources.


Employee surveys - your first line since they interact daily with customers.Focus groups - customers, end-users or any rational source for product or service feedback.Customers - conduct a questionnaire to find out what is important and what future trends you need to be considering keeping your product or service in fashion.Surveys - conduct a survey (mail or phone) to compile relevant information on your products or service specifically targeted to the end-user or consumer.5 SUPER PRODUCT MARKETING TRENDS Design Matters 国家邮箱列表 because design sell. Your marketing platform needs to be centered on cutting-edge packaging, website design, and point of sales design. Tired and old will not work for today's savvy buyer who Is looking for eye popping fashion.Video and more video. More than 4 billion on-line videos are watched every day and the majority of video watchers share links. Retention rates among video watchers are mind-boggling compared to print media where 10% of