Voice Search and Seo Opportunities Digital Marketers Should Follow

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If these questions sound familiar, congratulations! You are now part of the online search revolution. Voice search is one of the most emerging trends in the search world. This is something all SEO experts should watch out for.Even if you don't personally use voice search, it's already shaping the future of SEO.What is voice search?To put it in simple terms, voice search is nothing but the searches that you perform using your voice instead of manually typing your search in the browser. It is done through voice search assistants such as Siri or Google Assistant.Additionally, search engines become “response engines” because they provide an answer to a query. Google has achieved this by introducing new innovations such as Knowledge Graph and snippets.Here are the 4 best voice assistants in the world and the devices they are compatible with.Apple Siri – Apple iPhone, iPad, iPodGoogle Assistant – Google Home, Pixel phone, Android 6.0+ devices, iOS and Android apps Microsoft Cortana – Windows 10, Windows Phone, Xbox One, iOS and Android apps Amazon Alexa – EchoTake a look at this video to learn how The Rock uses Siri voice search.

Take a look at this official video from Google that explains how the Google Assistant helps you.Here are some impressive stats that show the growth of voice search Nearly 400 million devices use Google's voice assistant (Source: Google) 55% of households are expected to own smart speakers by 2022 (Source: OC&C Strategy Consultants) 65% of 25-49 year olds talk to their voice-activated devices at 购买批量短信服务 least once a day (Source: PwC) 51% of voice search users use it to search for products (Stats and image source: Narvar) SEO-Voice-Search-Stats51% of consumers use voice search to find restaurants (Source: BrightLocal) 61% of 25-64 year olds say they will use their voice devices more in the future (Source: PwC) 53% of smart speaker owners say it's natural to talk to these devices (Source: Google) 61% of consumers use voice search when their hands or vision are busy (Source: MindMeld) The voice recognition market will reach $601 million in the industry by 2019 (Source: torquemag.io) Nearly 20% of all voice search queries are triggered by a set of 25 keywords (statistics and image source: seoClarity) Major-Queries-Used-While-SEO-Voice-SearchAlso Read – Google Featured Snippets Box: How to Get One for Your Webpage?How will voice search change SEO?According to ComScore, by 2020, more than 50% of all searches will be voice searches.

This means digital marketers need to start preparing for this search revolution.But, how exactly is voice search changing current SEO practices?1. Increase in natural language searchVoice searches contain structured and grammatically correct phrases and sentences. For example, instead of typing “bestselling crime novels on Amazon 2019”, with voice search, the user will say “Hey Siri, what are the bestselling crime novels on Amazon in 2019”. So keyword stuffing will no longer work for voice search. You need to optimize your website for natural language search.2. More mobile searchesEven though voice recognition apps are available for desktop, many users prefer mobile as it offers more convenience. According to LocationWorld, 240% of adults now use mobile voice search at least once a day. Optimizing mobile feasibility is therefore vital.3. More local searchesAccording to SEO expert Brad:Over the past year, 58% of consumers have used voice search to find local business information 46% of voice search users search for a local business daily27% visit a local business website after performing a voice search The increase in local queries is due to the fact that voice search is language dependent. Thus, an SEO localization strategy is necessary to achieve good results.