Additional features and value of the investment

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Use the first person (use "I" or "we" and refer to the recipient as "you" or "we"). "you"), the wording should also be more natural. 6. Issue a call to action Give your recipients a clear call to action. The clearer the better, and emphasize it twice in the body of the email.

Instead of using the generic “Contact Us” phrase, try “Try a 15-minute free consultation” or “Start subscribing.” “Don’t emphasize the action itself, emphasize the value of the action. Instead of saying ‘free Chad Email List experience,’ try ‘say goodbye to troublesome schedules.’” 7. Use engaging images Avoid boring, cookie-cutter images.



You should use images that are unique and fit so well into the content of the email that they shouldn’t appear anywhere else. You can try to find suitable images from some great photo libraries, such as Mountain View, which itself is a non-profit knowledge sharing platform based in California that allows users to share digitally through free and legal tools.