You should try to define the problem as a human-centered problem statement. For example, a better way to describe the problem as “ We need to increase the market share of food products among young women by % ” than Solomon Islands Email List to define the problem as a company want or need, “ Young women need to eat nutritious food to develop, be healthy and grow ”. This define phase will help designers on the team gather great ideas to create features, functions, and other items that will allow them to fix problems, or at least allow users to solve their own problems.
Ideate The third stage of the design thinking process is ideate . Design thinking in this ideate requires you to be ready to start generating ideas. Here you grow to understand users and their needs in the Empathize phase , and analyze and synthesize your observations in the Identify phase, producing a human-centered problem statement. With a solid track record, you and your team members can start to “think loosely” and look for alternative ways of looking at problems to identify new solutions to the problem statements created.