How to write a brief for SMM promotion of a client's business: questions, design and Bahamas Email List tips SMM specialists, who have already managed to work on several projects, know: a correctly drafted brief is the key to fruitful and successful cooperation. It allows you to learn more about the specifics of the business, the goals and needs of SMM promotion of the brand, and most importantly, to determine the requirements and expectations of the customer. Accordingly, develop a strategy that will lead to the desired result. More convincing reasons why SMM-niks need to conduct a briefing, as well as what questions must be in the questionnaire, we tell in our article.
Content 1. What is a brief, who needs it and why 2. The benefit of the brief 3. Features of writing a brief 4. We form a brief for the customer during SMM promotion: a list of important questions 5. Common mistakes when preparing a brief 6. Conclusions What is a brief, who needs it and why The brief is a mini-questionnaire with questions related to the specifics of the business and various aspects of project promotion. The brief is important both for the contractor - a specialist or a firm engaged in providing services to various brands, and for the customer, because it allows you to reduce the number of discussions and calls and, in general, speeds up the obtaining of the first results.